Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis

Green hotels emphasize safety, health, and environmental friendliness advocate for green operations, consumption, protection, the reasonable consumption of resources in operations. In short, protection moderate resource are underscored. The literature on hotel criteria competitive strategies has two shortcomings. Some studies assume independence each criterion; these not mutually influential or causally related. By contrast, other set equal weights all criteria. present study explored by combining importance-performance analysis (IPA) Decision-Making Trial Evaluation Laboratory (DEMATEL) method into IPA-DEMATEL model.